Author Archives: meisterc

VHB ProDok Kurs

Marketing Strategy Performance: Theory, Models, and Empirical Applications

Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this development and produced numerous articles that relate marketing decisions with the creation of market-based assets (e.g. customer satisfaction), product-market performance (e.g., market share), accounting performance (e.g., return on assets), and financial-market performance (e.g., stock returns). The course aims at providing an overview of this literature, both from a conceptual/model-based perspective and from an empirical point of view. After having attended the course, students should be able to:

  • Understand central concepts of marketing strategy performance research and be able to establish links between these concepts;
  • Understand the basics of market response modeling and recognize the relevance of model specification for the validity of empirical estimation results;
  • Understand, categorize, and criticize high-quality (“A+”) articles within the research field;
  • Know key data analysis methods within the research field including their scope of application as well as their limitations and conduct first own analyses using standard software (R);
  • Develop relevant and interesting research questions with a potential for a high-quality publication.

Date:

July 11-14, 2022

Location:

Fritz Thyssen Stiftung, Apostelnkloster 13-15, 50672 Köln

Language:

English

Lecturer:

Prof. Dr. Marc Fischer (Universität zu Köln)

Prof. Dr. Simone Wies (Gotehe-Universität Frankfurt/M.)

Prof. Dr. Alexander Edeling (Universität zu Köln)

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

 

Registration Deadline: June 12th, 2022

Gastvortrag Forschungsdatenzentrum: Betriebs- und Organisationsdaten und die Möglichkeiten der Archivierung qualitativer Daten/HSU Hamburg

Im Rahmen einer Vortragsreihe des Forschungsclusters OPAL der Helmut-Schmidt-Universität Hamburg/Universität der Bundeswehr wird folgender Gastvortrag angekündigt:

Vortragender: Tobias Gebel, Wissenschaftlicher Mitarbeiter in der Abteilung Forschungsinfrastruktur des DIW Berlin

Vortragstitel: „Das Forschungsdatenzentrum: Betriebs- und Organisationsdaten und die Möglichkeiten der Archivierung qualitativer Daten“

Datum des Vortrags:  25. April 2022 um 18:00 – 19:30 Uhr

Der Vortrag findet im hybriden Format statt. Für Zugangsinformationen schreiben Sie eine Email an meisterc@hsu-hh.de.

ZBW – Leibniz Informationszentrum Wirtschaft

Digitaler Workshop „Gute Wissenschaftliche Praxis und Reproduzierbare Forschung mit STATA“

Im Workshop zeigen wir, wie Analysecodes und Daten reproduzierbar und entsprechend den Richtlinien renommierter Journals aufbereitet werden. Wir geben einen Überblick über die Anforderungen der wichtigsten Drittmittelgeber, Fachzeitschriften und Fachgesellschaften in den Wirtschaftswissenschaften.

Datum:

22. März 2022 von 10:00-15:00 Uhr

Anmerkung:

Der Kurs ist bereits seit dem 8.3.22 ausgebucht. Interessenten können sich aber trotzdem noch auf eine Warteliste setzen lassen und ggf. nachrücken, falls andere Teilnehmer ausfallen sollten.

Adressatenkreis:

Der Workshop richtet sich vorrangig an Master-Studierende und Promovierende der Wirtschaftswissenschaften, die am Anfang ihrer Dissertation stehen, mit quantitativen Daten arbeiten und STATA als Statistiksoftware nutzen. Teilnehmende sollten deshalb Kenntnisse von Statistik/Ökonometrie und Erfahrungen im Umgang mit einer Statistiksoftware haben.

Die Teilnehmerzahl ist auf 30 Personen begrenzt, um allen Teilnehmenden ausreichend Möglichkeit für Fragen und zur Diskussion der Themen zu ermöglichen.

Die Teilnahme ist kostenlos.

Anmeldung:

Bitte über die Webseite der ZBW:

https://www.zbw.eu/de/ueber-uns/veranstaltungen/stata-digital-3

McKinsey Symposium

“Forschergeist 2022“

Ein Symposium von McKinsey unter dem Motto “Wirtschaft trifft Wissenschaft – Gemeinsam die Herausforderungen von morgen angehen”

 

Adressatenkreis:

Promovierende, Postdocs und Professionals mit bis zu fünf Jahren Berufserfahrung

Ausrichtung und Ort:

Bei dem interdisziplinären Event kommen Teilnehmer:innen aller Fachrichtungen unter dem Motto „Wirtschaft trifft Wissenschaft – Gemeinsam die Herausforderungen von morgen angehen“ auf Schloss Velen zusammen.

Datum:

29.04.-01.05.2022

Anmeldung:

Bewerbungen sind online bis zum 28. März möglich.

Weitere Informationen:

https://www.karriere.mckinsey.de/event/forschergeist

VHB ProDok Kurs

Foundational Theories of Strategic Management Research

The main objective of the course is to familiarize doctoral students with the basic assumptions, concepts and theories underlying the field. In essence, we want to help doctoral students to become independent scholars who are knowledgeable on the major theories in the field of strategy.

Date:

June 2022, 13-16

Location:

University of Passau

Course Language:

English

Lecturer:

Prof. Jeffrey J. Reuer, University of Colorado

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: May 15, 2022

VHB ProDok Kurs

Gender, Diversity, and Inclusion Research

The course aims to introduce students to the leading concepts and current discussions in gender, diversity, and inclusion research with a particular focus on those that are shaped by and relevant to the contemporary societal changes, developments, and global challenges. The course is structured in two blocks. In the first block (in June, online) students will be introduced to relevant concepts, theories, management practices, and ongoing debates in this field of study. Based on this and students’ preparation during the summer months, students will present their insights and (if applicable) their research ideas in the second block (in October, in person in Berlin).

Upon successful completion of the course, students will:

  • Acquire knowledge of past and current issues addressed in gender, diversity, and inclusion (GDI) studies from varying research paradigms;
  • Develop an understanding of how GDI research can address societal changes, developments, and challenges;
  • Be familiar with the latest evidence-based knowledge on how individuals, teams/groups, structure/context, and organizational policies/practices influence individual inclusion-exclusion experiences and behaviors in organizations;
  • Advance their reflective and critical thinking skills in analyzing the role of organizational practices for GDI at the workplace;

Date:

June 7-8, 2022, 10am – 5pm: online (Zoom)
October 4-5, 2022, 10am – 5pm: Berlin (Harnack-Haus, Berlin-Dahlem, Ihnestr. 16-20)

Location:

Online / Berlin

Course Language:

German or English (depending on participants)

Lecturer:

Univ.-Prof. Dr. Renate Ortlieb (University of Graz)

Dr. Lena Knappert (Vrije Universiteit, VU, Amsterdam)

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 8. Mai 2022

VHB ProDok Kurs

 

Advanced Topics in Asset Pricing and Capital Market Research

Starting from a solid theoretical foundation, this course provides students with an understanding of important empirical methods and their application in asset pricing. It covers both the classical approaches based on Fama and MacBeth (1973) and Black, Jensen and Scholes (1972) – which are still widely used in current research – and GMM-based estimation methods. Furthermore, it shows how machine learning approaches can be meaningfully incorporated into modern asset pricing.

The course intends to enable students to plan and carry out empirical research in asset pricing on their own and prepares for an empirical PhD thesis in this area of finance.

Date:

30. May – 2. June 2022

Location:

MLP Campus
Alte Heerstraße 40
69168 Wiesloch

Language:

English

Lecturers:

University of Tübingen

University of Mannheim

University of Tübingen

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 1. May 2022

 

VHB ProDok Kurs

Design Science

Abstract and Learning Objectives

Design Science Research (DSR) is a promising research paradigm that intends to generate knowledge on the design of innovative solutions to real-world problems. As such, DSR is specifically useful in contributing to the solution of societally and practically relevant challenges. At the same time, matured methodological foundations are available today, specifically supporting publishing DSR research both at conferences and top-tier journals.

This course gives an introduction to Design Science Research (DSR). It focuses on planning and conducting design science research on Ph.D. level. It is intended to provide state-of-the art methodological competences for all Ph.D. students in business whose research is not solely descriptive/explanatory, but also comprises components where artefacts are purposefully designed and evaluated.

While Design Science Research is very common in Information Systems research, purposeful artefact design and evaluation are found in many other business research fields like, e.g., General Management, Operations Management/Management Science, Accounting/Controlling, Business Education, or Marketing. Although Design Science is often conducted implicitly, the methodological discourse in the Information Systems has led to a high level of reflection and to the availability of a large number of reference publications and cases, so that examples and cases will often originate from this domain. It should however be noted that Design Science as a paradigm is applicable and is used in nearly all fields of business research. As a consequence, this class is not only part of the Information Systems ProDok curriculum, but intentionally being positioned as cross-domain class.

The goal of the course is to provide Ph.D. students with insights and capabilities that enable them to plan and conduct independent Design Science research. To achieve this goal, students will engage in a number of activities in preparation and during this four-day course, including preparatory readings, lectures, presentations, project work, and in-class discussions. The course format offers an interactive learning experience and the unique opportunity to obtain individualized feedback from leading IS researchers as well as develop preliminary research designs for their own Ph.D. projects.

Date:

02.05. bis 13.05.2022

Face to face time: Mo, Wed, Mo, Wed, Fr

Location:

DIGITAL COURSE
offline: ca. ten days for reading, preparation, decentral group work
online: two full days and three half days between May 2 – 13, 2022

Language:

English

Instructor:

Registration:

Click for information on fees, payment and registration.
or email us: prodok@vhbonline.org.

As this course is offered as an digital course, the participation fee is reduced by 160 Euro.

Registration Deadline: April 3, 2022

Interdisciplinary Centre for European Studies der Uni Flensburg / Kolloquium Prof. Dr. Maurizio Bach

Kolloquium Prof. Dr. Maurizio Bach

Thema: Michel Foucault – Die Geburt der Biopolitik

 

Termin: ab 15.03 jeweils dienstags, 16-18 Uhr

Die Anmeldung ist noch möglich (Stand: 14.03.2022)!

Prof. Dr. Maurizio Bach, Senior-Professor für Soziologie an der EUF, lädt alle interessierten DoktorandInnen, PostdoktorandInnen, MitarbeiterInnen und KollegInnen ein, am Lektürekreis “Michel Foucault Die Geburt der Biopolitik” teilzunehmen. Das Kolloquium findet ab 15.03. bis 05.07.22 statt; wöchentlich jeweils dienstags, 16-18 Uhr. Es wird überwiegend online stattfinden, abgesehen von ein oder zwei Präsenzterminen, je nach Interesse der TeilnehmerInnen bzw. der Pandemielage. In dem Kolloquium soll der Band von Michel Foucault: “Die Geburt der Biopolitik. Geschichte der Gouvernementalität II, Vorlesungen am Collège de France 1978/1979 (suhrkamp taschenbuch wissenschaft), Berlin 2006, gelesen und  diskutiert werden. Im Mittelpunkt der Vorlesung steht die bio-politische Transformationen der Macht und des Staates im Zuge der Modernisierung seit dem 18./19. Jahrhundert. Foucault entwickelt darin eine gesellschaftswissenschaftliche Perspektive zum Verständnis des Strukturwandels des Staates und des Neoliberalismus”.

https://www.uni-flensburg.de/ices/termine/kolloquium-michelle-foucault-geburt-der-biopolitik

Wissenschaftliche Mitarbeiter/in – Uni Hamburg – WISO – FB Sozialökonomie