Category Archives: VHB

VHB ProDok: Experimental Research and Behavioral Decision Making (26 – 29 September 2023)

Various robust deviations from rational decision making have been reported such as loss aversion, probability weighting, status quo bias, overconfidence etc. Understanding those deviations leads to a more realistic modelling of the behavior of different economic actors and to an increased prediction success. In this course, participants will understand those and other important deviations from rationality as well as their theoretical explanations/modelling, e.g., prospect theory and mental accounting. Most theories have been developed implementing psychological and economic experiments. Whereas psychological experiments are mostly asking the respondents for hypothetical choices, real decisions with actual monetary payoffs are implemented in economic experiments. Half of the course will be concerned with a profound introduction to several deviations from rationality that have been reported with real decision makers, with the theoretical treatment of those deviations, as well as with a definition of experimental research and with the basic features of experiments. The other half of the course will analyze different selected papers (potentially including some planned projects by participants) and always addresses the match between research question and empirical method (mostly: type of experiment) to be used.

Date: 26. – 29. September 2023

Location:
Humboldt-Universität zu Berlin
Wirtschaftswissenschaftliche Fakultät
Spandauer Straße 1
10178 Berlin

Seminarraum 125

Course Language: English

Lecturer: Prof. Dr. Christian D. Schade, Humboldt-Universität zu Berlin

Registration: Click for information on fees, payment and registration, or email: prodok@vhbonline.org.

Registration Deadline: 3. September 2023

Content retrieved from: https://vhbonline.org/veranstaltungen/prodok/kurse-2023/2309ms07.

VHB ProDok: Philosophy of Science – Foundations and Implications for Research Designs and Research Methods (14-17 November 2023)

Die wissenschaftstheoretische Analyse ist eine Grundlage für die Beurteilung eigener und fremder Forschungsleistungen. Während jedoch bei der Lektüre eines wissenschaftlichen Aufsatzes oder Monographie die eingesetzten Methoden, wie z.B. ein Fragebogen zur Erhebung von Daten oder eine Regressionsanalyse zur Auswertung von Daten, zu dokumentieren sind, wird die zugrunde liegende wissenschaftstheoretische Position häufig nicht einmal erwähnt. Wer sich jedoch mit Begründungsansprüchen wissenschaftlicher Forschung und ihrer Methoden auseinandersetzen will, kommt um eine Beschäftigung mit eben diesen Positionen nicht herum. Insbesondere bei mixed-method-Studien werden zudem solche Expositionen auch von Gutachtern und Journal-Editoren zunehmend eingefordert.

Ziel des Kurses ist es daher, die Teilnehmer und Teilnehmerinnen mit den wesentlichen wissenschaftstheoretischen Strömungen und ihren für die Wissenschaft wesentlichen ontologischen und epistemologischen Positionen vertraut zu machen. Der Einstieg ins Thema erfolgt auf der Basis dreier Leitfragen im Rahmen eines „World Cafés“, die den Verlauf des Kurses strukturieren. Die Grundlagen der Wissenschaftstheorie werden von einem Dozenten vorgestellt und dienen einer gemeinsamen Diskussionsbasis für die verschiedenen Positionen. Anschließend werden die verschiedenen Strömungen der Wissenschaftstheorie und ihre wesentlichen Implikationen für die Forschungsmethoden und das Forschungsdesign durch die Teilnehmenden präsentiert, wobei jeweils Themenschwerpunkte gebildet werden. Die individuellen Präsentationen dienen dann als Grundlage für die anschließende gemeinsame Diskussion und ggf. thematische Erweiterung durch die Dozenten.

Eine wesentliche Zielsetzung des Kurses ist es, für die verschiedenen Strömungen der Wissenschaftstheorie zu sensibilisieren und grundlegende Kenntnisse über verschiedene wissenschaftstheoretische Begründungsstrategien zu vermitteln, um eine kritische Reflektion über die eigene wissenschaftliche Forschung zu ermöglichen. Obwohl der Schwerpunkt des Kurses auf der Diskussion philosophischer (wissenschaftstheoretischer) Positionen liegt, ist es ein weiteres Anliegen des Kurses, deren Bedeutung für die wissenschaftliche Praxis zu thematisieren und anhand praktischer Beispiele zu analysieren.

Für diesen Kurs ist eine 18- bis 20-seitige schriftliche Ausarbeitung sowie eine 30-minütige Präsentation sowie leitende Fragen für die anschließende Diskussion vorzubereiten, die von den Vortragenden moderiert wird.Zeitnah nach der Anmeldefrist werden die Themen verteilt und dafür ist es notwendig, die Teilnehmenden per Email zu erreichen.

Datum: 14. – 17. November 2023

Ort:
Harnack-Haus Tagungsstätte der Max-Planck-Gesellschaft
Ihnestr. 16-20
14195 Berlin

Kurssprache: Deutsch

Referenten:
Prof. Dr. Rolf Brühl,
Lehrstuhl für Unternehmensethik und Controlling, ESCP Business School Berlin,
rbruehl@escp.eu

Prof. Dr. Thomas Wrona,
Institut für Strategisches & Internationales Management, Technische Universität Hamburg,
thomas.wrona@tuhh.de

Anmeldefrist:
Klicken Sie hier für Informationen zu Gebühren, Zahlung und Anmeldung, oder schreiben Sie uns eine E-Mail: prodok@vhbonline.org.,

Anmeldefrist: 30. September 2023

Content retrieved from: https://vhbonline.org/veranstaltungen/prodok/kurse-2023/2311mue04.

VHB ProDok Kurs

Marketing Strategy Performance: Theory, Models, and Empirical Applications

Against the background of increasing pressure from the capital market and major corporate trends such as digitization, corporate social responsibility and corporate political activism, marketing managers are more and more than ever forced to demonstrate the performance and value relevance of their decisions for various stakeholders. Marketing scholars have responded to this development and produced numerous articles that relate marketing decisions (e.g., new product introductions, major price changes, investing in digital sales channels, partnering with social-media influencers) with the creation of market-based assets (e.g., customer satisfaction), product-market performance (e.g., market share), accounting performance (e.g., return on assets), and financial-market performance (e.g., stock returns). The course provides an overview of this literature, both from a conceptual/model-based perspective and from an empirical point of view. After having attended the course, students should be able to:

  • Understand central concepts of marketing strategy performance research and be able to establish links between these concepts;
  • Understand the basics of market response modeling and recognize the relevance of model specification for the validity of empirical estimation results;
  • Understand, categorize, and criticize high-quality (“A+”) articles within the research field;
  • Know key data analysis methods within the research field including their scope of application as well as their limitations and conduct first own analyses using standard software (R);
  • Develop relevant and interesting research questions with a potential for a high-quality publication.

Date:

July 10-13, 2023

Location:

Fritz Thyssen Stiftung, Apostelnkloster 13-15, 50672 Köln

Language:

English

Lecturer:

Prof. Dr. Simone Wies
Prof. Dr. Alexander Edeling

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

 

Registration Deadline: June 11th, 2023

VHB ProDok Kurs

Gender, Diversity, and Inclusion Research

The course aims to introduce students to the leading concepts and current discussions in gender, diversity, and inclusion research with a particular focus on those that are shaped by and relevant to the contemporary societal changes, developments, and global challenges. The course is structured in two blocks. In the first block (in June, online) students will be introduced to relevant concepts, theories, management practices, and ongoing debates in this field of study. Based on this and students’ preparation during the summer months, students will present their insights and (if applicable) their research ideas in the second block (in September, in person in Berlin).

Upon successful completion of the course, students will:

  • Acquire knowledge of past and current issues addressed in gender, diversity, and inclusion (GDI) studies from varying research paradigms;
  • Develop an understanding of how GDI research can address societal changes, developments, and challenges;
  • Be familiar with the latest evidence-based knowledge on how individuals, teams/groups, structure/context, and organizational policies/practices influence individual inclusion-exclusion experiences and behaviors in organizations;
  • Advance their reflective and critical thinking skills in analyzing the role of organizational practices for GDI at the workplace;

Date:

June 12-13, 2023, 10am – 5pm: online (Zoom)
September 25-26, 2023, 10am – 5pm: Berlin (Harnack-Haus, Berlin-Dahlem, Ihnestr. 16-20)

Location:

Online / Berlin

Course Language:

German or English (depending on participants)

Lecturer:

Univ.-Prof. Dr. Renate Ortlieb (University of Graz)

https://personalpolitik.uni-graz.at/en/team/renate-ortlieb-head-of-department/

Dr. Lena Knappert (Vrije Universiteit, VU, Amsterdam)

https://research.vu.nl/en/persons/lena-j-knappert

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Participation fee:

Non-member: 610,00 Euro
VHB-member: 490,00 Euro

Registration Deadline: 14. Mai 2023

VHB ProDok Kurs

Advanced Topics in Asset Pricing and Capital Market Research

Starting from a solid theoretical foundation, this course provides students with an understanding of important empirical methods and their application in asset pricing. It covers both the classical approaches based on Fama and MacBeth (1973) and Black, Jensen and Scholes (1972) – which are still widely used in current research – and GMM-based estimation methods. Furthermore, it shows how machine learning approaches can be meaningfully incorporated into modern asset pricing.

The course intends to enable students to plan and carry out empirical research in asset pricing on their own and prepares for an empirical PhD thesis in this area of finance.

Date:

03. – 06. Juli 2023

Location:

MLP Campus
Alte Heerstraße 40
69168 Wiesloch

Language:

English

Lecturers:

Prof. Dr. Joachim Grammig, University of Tübingen

Prof. Dr. Erik Theissen, University of Mannheim

Dr. Jantje Sönksen, University of Tübingen

 

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 4. Juni 2023

VHB ProDok Kurs

Archival Tax Research

The objective of this course is to enhance your ability to critically evaluate and conduct empirical tax accounting research. This course is also intended to expand your understanding of the interactions between income taxes, financial reporting, and corporate stakeholders, such as investors, analysts, auditors, media, and governmental regulators. In addition to introducing you to tax research that overlaps with research in financial and managerial accounting, corporate finance, and economics, this course should also help you develop:

  1. An appreciation for the role of theory in applied work.
  2. An understanding of research designs commonly used in accounting and finance.
  3. The skills necessary to design and conduct empirical research.
  4. Skills to identify research projects with potential for publication in premier journals.

To achieve these objectives we will read and discuss seminal and recent archival tax research.

Date:

June 19-22, 2023

Location:

Teerhof 58, 28199 Bremen

Course Language:

English

Lecturer:

Professor Sonja Rego, PhD, Kelley School of Business, Indiana University

Webpage:  https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=SOREGO

Google Scholar Profile:  https://scholar.google.com/citations?user=sNVUL64AAAAJ&hl=en

Professor Rego is the KPMG Professor of Accounting at Indiana University. Her research examines how taxes affect decisions by managers, investors, and other corporate stakeholders. She has published articles in The Accounting Review, Journal of Accounting and Economics, Journal of Accounting Research, Contemporary Accounting Research, Review of Accounting Studies, the Journal of the American Taxation Association, and the Journal of Law and Economics. She has served as Editor at The Accounting Review (2017-2020), the Journal of the American Taxation Association (2020-2023), and Accounting Horizons (2015-2018). Prior to joining Indiana University in 2011, Professor Rego was an Associate Professor at the University of Iowa (1999-2011). She earned her PhD from the University of Michigan in 1999. She worked as Tax Staff at Arthur Anderson LLP (1993-1995) and as a Corporate Income Tax Auditor for the New York State Department of Tax & Finance (1991-1993).

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

Registration Deadline: May 21, 2023

VHB ProDok Kurs

Choice-Based Optimization

Summary and study goals

Demand is an important quantity in many optimization problems such as revenue management and supply chain management. Demand usually depends on “supply” (price and availability of products, f. e.), which in turn is decided on in the optimization model. Hence, demand is endogenous to the optimization problem. Choice-based optimization (CBO) merges discrete choice models with math programs. Discrete choice models (DCM) have been applied by both practitioners and researchers for more than four decades in various fields. DCM describe the choice probabilities of individuals selecting an alternative from a set of available alternatives. CBO determines (i) the availability of the alternatives and/or (ii) the attributes of the alternatives, i.e., the decision variables determine the availability of alternatives and/or the shape of the attributes. We present CBO applications to location planning, supply chain management, assortment and revenue management.

Course Content

Students will learn how to develop and use predictive models (discrete choice models) in the software R and how to introduce such models in mathematical models for decision-making (i.e., mixed integer programs) to consider demand as an auxiliary variable. The models will be implemented in a modeling environment (GAMS). Case studies will be used for practicing purposes.

Date of Event

10. – 13. Juli 2023

Location

SlowDown Travemünde
Priwallpromenade 20
23570 Lübeck-Travemünde

Instructors

Prof. Dr. habil. Knut Haase
Universität Hamburg

www.bwl.uni-hamburg.de/vw/personen/prof-knut-haase

Univ.-Prof. Dr. habil. Sven Müller
RWTH Aachen University
https://www.business-school.rwth-aachen.de/dozierende/prof-dr-sven-mueller/

Registration

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 7. Mai 2023

VHB ProDok Kurs

Meta-Analysis for Management Research

Abstract and Learning Objectives

In all disciplines within management research, numerous relationships (effects of some X on a specific Y) have been studied multiple times, and summarizing the existing empirical findings may result in an important scientific contribution. For example, one could determine the overall effect of a particular marketing instrument (price, advertising, etc.) on sales and whether the effect depends on market characteristics, study design, or other moderators. Meta-analysis encompasses a broad set of methods to conduct a systematic, quantitative review of the literature in order to derive empirical generalizations. As such, conducting a meta-analysis is an excellent project for a PhD student or other (junior) researcher having to review the literature on a particular topic.

This workshop will deal with methods for conducting a meta-analysis. The purpose is to train the participants to conduct and publish a high-quality scientific meta-analysis within the broad field of management research. The seminar will cover the entire meta-analysis research process, from problem formulation, literature search, coding of the effects, analysis, to reporting and publishing the findings.

The emphasis is on knowledge and skills needed to conduct a meta-analysis, not only on the statistical details. All steps of the meta-analysis process (including the statistical analyses) will be demonstrated and practiced in assignments during the workshop. In addition, all topics will be illustrated by means of actual meta-analysis examples. Participants will be informed about relevant literature (textbooks and journal articles) and software supporting meta-analysis projects. In particular, most analyses will be demonstrated using R; in particular the package metafor.

Date:

June 26-29, 2023

Location:

Teerhof58
Gästehaus der Universität
28199 Bremen

Directions: https://www.teerhof58.de/en/#c2081

Language:

English

Instructor:

Prof. Dr. Tammo H.A. Bijmolt, University of Groningen

Registration:

Click for information on fees, payment and registration.
or email us: prodok@vhbonline.org.

Registration Deadline:

May 28, 2023

VHB ProDok Kurs

Advanced Topics and Experimental Methods in Consumer Research

This course provides an overview of research and theories in consumer behavior. The topics covered in this seminar should be of interest to doctoral students studying Business, Psychology, Organization Behavior, and Marketing.

The course has two major goals:

  1. To expose students to research in specific areas of consumer research and marketing and to familiarize them with findings in these areas. These broad areas are emotions, sustainable consumer behavior, and human-computer interactions.
  2. To equip students with abilities to conceptualize, design and implement original consumer behavior research.

Students will read a set of core readings in order to gain knowledge of the relevant theoretical foundations, methodological norms, and most recent findings. We will discuss papers published in top journals in consumer behavior, marketing, management, psychology, and economics. One of the best ways for doctoral candidates to understand a research area is to critically review articles describing research in that area. The course will challenge students to adopt a critical stance when reading papers. This approach provides a deeper understanding of specific issues, a better appreciation of the research process, and training in research skills. During the discussion of the key articles on each topic, students will be challenged to review these articles. The class discussion will evaluate the articles and the reviews.

Students will learn to identify gaps in the literature or to apply a research problem to unexplored related phenomena.

Moreover, the second aim of this course is that students develop their own actionable research question and methodological plan. For this, they will be able to collect first data in the lab (BreLab) for their idea(s) (if physical course is possible), with the group and recruited students serving as participants in the respective experiments (otherwise: online data collection). Students will present their idea and potential results and give one another feedback on these ideas.

After completing this course, students will be able to define research questions in various domains of consumer behavior and in different empirical settings, they will know how to implement their research questions into an actionable experimental design, and they will be aware of potential problems and (dis)advantages in their research design

Date:

12 – 15. September 2022

 

Location:

Bremen

Language:

English

 

Lecturer:

Prof. Dr. Kristina Klein

University of Bremen

 

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

 

Registration Deadline: 14. August 2022

Syllabus:

VHB ProDok Kurs

Ethnographic Research

The course is designed for doctorate students in business administration who want to learn about and conduct ethnographic research. The aim of the course is to provide students with methodological foundations and advanced knowledge on ethnographic research in business studies. After attending this course, participants should be able to

  • understand the methodological foundations of ethnographic research
  • differentiate between different approaches to ethnography and be able to assess their strengths and weaknesses
  • plan an ethnographic research design as well as be prepared for methodological challenges in their field research
  • understand ways of analyzing ethnographic data and judge ethnographic research according to quality criteria

 

Date:

September 12 – 15, 2022

 

Location:

Harnack-Haus Berlin

Course Language:

English

Lecturers:

Prof. Dr. Jana Costas,
Europa-Universität Viadrina Frankfurt (Oder)

Prof. Damian O’Doherty

Prof. Dan Kärreman,

Copenhagen Business School

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

 

Registration Deadline: August 14, 2022