Category Archives: VHB

VHB ProDok Kurs

Marketing Strategy Performance: Theory, Models, and Empirical Applications

Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this development and produced numerous articles that relate marketing decisions with the creation of market-based assets (e.g. customer satisfaction), product-market performance (e.g., market share), accounting performance (e.g., return on assets), and financial-market performance (e.g., stock returns). The course aims at providing an overview of this literature, both from a conceptual/model-based perspective and from an empirical point of view. After having attended the course, students should be able to:

  • Understand central concepts of marketing strategy performance research and be able to establish links between these concepts;
  • Understand the basics of market response modeling and recognize the relevance of model specification for the validity of empirical estimation results;
  • Understand, categorize, and criticize high-quality (“A+”) articles within the research field;
  • Know key data analysis methods within the research field including their scope of application as well as their limitations and conduct first own analyses using standard software (R);
  • Develop relevant and interesting research questions with a potential for a high-quality publication.

Date:

July 11-14, 2022

Location:

Fritz Thyssen Stiftung, Apostelnkloster 13-15, 50672 Köln

Language:

English

Lecturer:

Prof. Dr. Marc Fischer (Universität zu Köln)

Prof. Dr. Simone Wies (Gotehe-Universität Frankfurt/M.)

Prof. Dr. Alexander Edeling (Universität zu Köln)

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

 

Registration Deadline: June 12th, 2022

VHB ProDok Kurs

Foundational Theories of Strategic Management Research

The main objective of the course is to familiarize doctoral students with the basic assumptions, concepts and theories underlying the field. In essence, we want to help doctoral students to become independent scholars who are knowledgeable on the major theories in the field of strategy.

Date:

June 2022, 13-16

Location:

University of Passau

Course Language:

English

Lecturer:

Prof. Jeffrey J. Reuer, University of Colorado

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: May 15, 2022

VHB ProDok Kurs

Gender, Diversity, and Inclusion Research

The course aims to introduce students to the leading concepts and current discussions in gender, diversity, and inclusion research with a particular focus on those that are shaped by and relevant to the contemporary societal changes, developments, and global challenges. The course is structured in two blocks. In the first block (in June, online) students will be introduced to relevant concepts, theories, management practices, and ongoing debates in this field of study. Based on this and students’ preparation during the summer months, students will present their insights and (if applicable) their research ideas in the second block (in October, in person in Berlin).

Upon successful completion of the course, students will:

  • Acquire knowledge of past and current issues addressed in gender, diversity, and inclusion (GDI) studies from varying research paradigms;
  • Develop an understanding of how GDI research can address societal changes, developments, and challenges;
  • Be familiar with the latest evidence-based knowledge on how individuals, teams/groups, structure/context, and organizational policies/practices influence individual inclusion-exclusion experiences and behaviors in organizations;
  • Advance their reflective and critical thinking skills in analyzing the role of organizational practices for GDI at the workplace;

Date:

June 7-8, 2022, 10am – 5pm: online (Zoom)
October 4-5, 2022, 10am – 5pm: Berlin (Harnack-Haus, Berlin-Dahlem, Ihnestr. 16-20)

Location:

Online / Berlin

Course Language:

German or English (depending on participants)

Lecturer:

Univ.-Prof. Dr. Renate Ortlieb (University of Graz)

Dr. Lena Knappert (Vrije Universiteit, VU, Amsterdam)

Registration:

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or email us: prodok@vhbonline.org.

Registration Deadline: 8. Mai 2022

VHB ProDok Kurs

 

Advanced Topics in Asset Pricing and Capital Market Research

Starting from a solid theoretical foundation, this course provides students with an understanding of important empirical methods and their application in asset pricing. It covers both the classical approaches based on Fama and MacBeth (1973) and Black, Jensen and Scholes (1972) – which are still widely used in current research – and GMM-based estimation methods. Furthermore, it shows how machine learning approaches can be meaningfully incorporated into modern asset pricing.

The course intends to enable students to plan and carry out empirical research in asset pricing on their own and prepares for an empirical PhD thesis in this area of finance.

Date:

30. May – 2. June 2022

Location:

MLP Campus
Alte Heerstraße 40
69168 Wiesloch

Language:

English

Lecturers:

University of Tübingen

University of Mannheim

University of Tübingen

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 1. May 2022

 

VHB ProDok Kurs

Design Science

Abstract and Learning Objectives

Design Science Research (DSR) is a promising research paradigm that intends to generate knowledge on the design of innovative solutions to real-world problems. As such, DSR is specifically useful in contributing to the solution of societally and practically relevant challenges. At the same time, matured methodological foundations are available today, specifically supporting publishing DSR research both at conferences and top-tier journals.

This course gives an introduction to Design Science Research (DSR). It focuses on planning and conducting design science research on Ph.D. level. It is intended to provide state-of-the art methodological competences for all Ph.D. students in business whose research is not solely descriptive/explanatory, but also comprises components where artefacts are purposefully designed and evaluated.

While Design Science Research is very common in Information Systems research, purposeful artefact design and evaluation are found in many other business research fields like, e.g., General Management, Operations Management/Management Science, Accounting/Controlling, Business Education, or Marketing. Although Design Science is often conducted implicitly, the methodological discourse in the Information Systems has led to a high level of reflection and to the availability of a large number of reference publications and cases, so that examples and cases will often originate from this domain. It should however be noted that Design Science as a paradigm is applicable and is used in nearly all fields of business research. As a consequence, this class is not only part of the Information Systems ProDok curriculum, but intentionally being positioned as cross-domain class.

The goal of the course is to provide Ph.D. students with insights and capabilities that enable them to plan and conduct independent Design Science research. To achieve this goal, students will engage in a number of activities in preparation and during this four-day course, including preparatory readings, lectures, presentations, project work, and in-class discussions. The course format offers an interactive learning experience and the unique opportunity to obtain individualized feedback from leading IS researchers as well as develop preliminary research designs for their own Ph.D. projects.

Date:

02.05. bis 13.05.2022

Face to face time: Mo, Wed, Mo, Wed, Fr

Location:

DIGITAL COURSE
offline: ca. ten days for reading, preparation, decentral group work
online: two full days and three half days between May 2 – 13, 2022

Language:

English

Instructor:

Registration:

Click for information on fees, payment and registration.
or email us: prodok@vhbonline.org.

As this course is offered as an digital course, the participation fee is reduced by 160 Euro.

Registration Deadline: April 3, 2022

VHB ProDok Kurs in Kooperation mit ASSIOA

Advanced Topics in Management and Organization Theory

Content and Learning Objectives:
This course is centered on broad topics related to social evaluation, from categorization to status, stigma, boundary work, moral legitimacy and inequality in organizations. The material ranges from ‘recent classics’, to papers fresh from print, to unpublished empirical cases.
Students will be asked to prepare in advance in order to present the main themes of the assigned literature and discuss empirical material with a hands on approach.

Learning objectives:

  • Exposure to advanced and emerging themes (and their established roots) in the field of management and organization
  • Understanding the broad variety of methods (inductive, deductive and abductive) used in the field in a complementary way
  • Learning different abductive methods and Dos and Don’ts in abductive theorizing

You can find more information ON REGISTRATION and the Syllabus at the following link: 

https://www.assioa.it/assioa-summer-school-2021 

The billing of the course will also be done by ASSIOA.

Registration Fee

Assioa or VHB members: 500 Euro
Non Assioa or VHB members: 560 Euro

VHB ProDok Kurs “Design Science”

Design Science

Abstract and Learning Objectives

Design Science Research (DSR) is a promising research paradigm that intends to generate knowledge on the design of innovative solutions to real-world problems. As such, DSR is specifically useful in contributing to the solution of societally and practically relevant challenges. At the same time, matured methodological foundations are available today, specifically supporting publishing DSR research both at conferences and top-tier journals.

This course gives an introduction to Design Science Research (DSR). It focuses on planning and conducting design science research on Ph.D. level. It is intended to provide state-of-the art methodological competences for all Ph.D. students in business whose research is not solely descriptive/explanatory, but also comprises components where artefacts are purposefully designed and evaluated.

While Design Science Research is very common in Information Systems research, purposeful artefact design and evaluation are found in many other business research fields like, e.g., General Management, Operations Management/Management Science, Accounting/Controlling, Business Education, or Marketing. Although Design Science is often conducted implicitly, the methodological discourse in the Information Systems has led to a high level of reflection and to the availability of a large number of reference publications and cases, so that examples and cases will often originate from this domain. It should however be noted that Design Science as a paradigm is applicable and is used in nearly all fields of business research. As a consequence, this class is not only part of the Information Systems ProDok curriculum, but intentionally being positioned as cross-domain class.

The goal of the course is to provide Ph.D. students with insights and capabilities that enable them to plan and conduct independent Design Science research. To achieve this goal, students will engage in a number of activities in preparation and during this four-day course, including preparatory readings, lectures, presentations, project work, and in-class discussions. The course format offers an interactive learning experience and the unique opportunity to obtain individualized feedback from leading IS researchers as well as develop preliminary research designs for their own Ph.D. projects.

Date:

20.9. bis 30.09.2021
face to face time: Mo, Tue, Fr, Tue, Thu

Location:

DIGITAL COURSE
offline and online

Language:

English

Lecturer:

Registration:

Click for information on fees, payment and registration.
or email us: prodok@vhbonline.org.

As this course is offered as an digital course, the participation fee is reduced by 160 Euro.

Registration Deadline: August 22, 2021

VHB ProDok Kurs “Qualitative Empirical Accounting Research”

Qualitative Empirical Accounting Research

This course offers advanced insights into the use and usefulness of qualitative research approaches in the field of accounting. Using published work in the areas of financial accounting, auditing and management accounting, we will discuss (1) the main rationales for choosing a qualitative research approach; (2) differences between different qualitative research designs, such as single case studies or cross-sectional studies; (3) guidelines for applying qualitative research methods such as interviews and observation; (4) the role of theory in qualitative work; (5) the process of doing qualitative research, from the start of a project to its publication; (6) quality criteria that editors and reviewers apply when evaluating qualitative work. In addition, participating students who carry out qualitative PhD projects will have an opportunity to present their work/ideas and get feedback from fellow students and the lecturers.

Date:

14.09.-17.09.2021

Location:

University of Innsbruck
SoWi-Building
Universitätsstraße 15
6020 Innsbruck, Austria

 

Course Language:

English

Lecturer:

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

 

VHB ProDok-Kurs “Philosophy of Science”

Philosophy of Science –

Foundations and Implications for Research Designs and Research Methods

Die wissenschaftstheoretische Analyse ist eine Grundlage für die Beurteilung eigener und fremder Forschungsleistungen. Während jedoch bei der Lektüre eines wissenschaftlichen Aufsatzes oder Monographie die eingesetzten Methoden, wie z.B. ein Fragebogen zur Erhebung von Daten oder eine Regressionsanalyse zur Auswertung von Daten, zu dokumentieren sind, wird die zugrunde liegende wissenschaftstheoretische Position häufig nicht einmal erwähnt. Wer sich jedoch mit Begründungsansprüchen wissenschaftlicher Forschung und ihrer Methoden auseinandersetzen will, kommt um eine Beschäftigung mit eben diesen Positionen nicht herum. Insbesondere bei mixed-method-Studien werden zudem solche Expositionen auch von Gutachtern und Journal-Editoren zunehmend eingefordert.

Ziel des Kurses ist es daher, die Teilnehmer und Teilnehmerinnen mit den wesentlichen wissenschaftstheoretischen Strömungen und ihren für die Wissenschaft wesentlichen ontologischen und epistemologischen Positionen vertraut zu machen. Der Einstieg ins Thema erfolgt auf der Basis dreier Leitfragen im Rahmen eines „World Cafés“, die den Verlauf des Kurses strukturieren. Die Grundlagen der Wissenschaftstheorie werden von einem Dozenten vorgestellt und dienen einer gemeinsamen Diskussionsbasis für die verschiedenen Positionen. Anschließend werden die verschiedenen Strömungen der Wissenschaftstheorie und ihre wesentlichen Implikationen für die Forschungsmethoden und das Forschungsdesign durch die Teilnehmenden präsentiert, wobei jeweils Themenschwerpunkte gebildet werden. Die individuellen Präsentationen dienen dann als Grundlage für die anschließende gemeinsame Diskussion und ggf. thematische Erweiterung durch die Dozenten.

Eine wesentliche Zielsetzung des Kurses ist es, für die verschiedenen Strömungen der Wissenschaftstheorie zu sensibilisieren und grundlegende Kenntnisse über verschiedene wissenschaftstheoretische Begründungsstrategien zu vermitteln, um eine kritische Reflektion über die eigene wissenschaftliche Forschung zu ermöglichen. Obwohl der Schwerpunkt des Kurses auf der Diskussion philosophischer (wissenschaftstheoretischer) Positionen liegt, ist es ein weiteres Anliegen des Kurses, deren Bedeutung für die wissenschaftliche Praxis zu thematisieren und anhand praktischer Beispiele zu analysieren.

Datum:

23. – 26. November 2021

Ort:

Harnack-Haus Tagungsstätte der Max-Planck-Gesellschaft
Ihnestr. 16-20
14195 Berlin

Kurssprache:

Deutsch

Referenten:

Lehrstuhl für Unternehmensethik und Controlling, ESCP Business School Berlin,
rbruehl@escp.eu

Institut für Strategisches & Internationales Management, Technische Universität Hamburg,
thomas.wrona@tuhh.de

Anmeldefrist:

Klicken Sie hier für Informationen zu Gebühren, Zahlung und Anmeldung,
oder schreiben Sie uns eine E-Mail: prodok@vhbonline.org.,

Anmeldefrist: 31. Juli 2021

VHB ProDok-Kurs “Empirical Corporate Finance”

Empirical Corporate Finance

The course is intended as an introduction to research in empirical corporate finance and covers both corporate finance topics as well as methods with a strong emphasis on endogeneity and identification. The general objective of the course is to present some of the most influential work in corporate finance. We will put a particular emphasis on current research, which uses state-of–the–art empirical methods. This course will provide students with a toolbox and working knowledge of cross-sectional and panel data empirical methods for use in corporate finance research. The course also aims to encourage students to explore interesting research questions in corporate finance. Finally, students will learn how to think about empirical research (questions) critically.

Date of event:

September 3 – September 6, 2021

Location:

University of Münster
School of Business and Economics
Universitätsstr. 14- 16
48143 Münster

Note that part of the course or the entire course may switch to an online class in case the coronavirus situation does not allow physical classes or if travel restrictions apply.

Lecturer:

Prof. Dr. Christoph Schneider

University of Münster

 

Prof. Dr. Markus Schmid

Universität St. Gallen

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

Registration Deadline: August 1, 2021