VHB ProDok Kurs

Marketing Strategy Performance: Theory, Models, and Empirical Applications

Against the background of increasing pressure from the capital market and major corporate trends such as digitization, corporate social responsibility and corporate political activism, marketing managers are more and more than ever forced to demonstrate the performance and value relevance of their decisions for various stakeholders. Marketing scholars have responded to this development and produced numerous articles that relate marketing decisions (e.g., new product introductions, major price changes, investing in digital sales channels, partnering with social-media influencers) with the creation of market-based assets (e.g., customer satisfaction), product-market performance (e.g., market share), accounting performance (e.g., return on assets), and financial-market performance (e.g., stock returns). The course provides an overview of this literature, both from a conceptual/model-based perspective and from an empirical point of view. After having attended the course, students should be able to:

Understand central concepts of marketing strategy performance research and be able to establish links between these concepts;
Understand the basics of market response modeling and recognize the relevance of model specification for the validity of empirical estimation results;
Understand, categorize, and criticize high-quality (“A+”) articles within the research field;
Know key data analysis methods within the research field including their scope of application as well as their limitations and conduct first own analyses using standard software (R);
Develop relevant and interesting research questions with a potential for a high-quality publication.

Date:

July 10-13, 2023

Location:

Fritz Thyssen Stiftung, Apostelnkloster 13-15, 50672 Köln

Language:

English

Lecturer:

Prof. Dr. Simone Wies

Prof. Dr. Alexander Edeling

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

Registration Deadline: June 11th, 2023

VHB ProDok Kurs

Gender, Diversity, and Inclusion Research

The course aims to introduce students to the leading concepts and current discussions in gender, diversity, and inclusion research with a particular focus on those that are shaped by and relevant to the contemporary societal changes, developments, and global challenges. The course is structured in two blocks. In the first block (in June, online) students will be introduced to relevant concepts, theories, management practices, and ongoing debates in this field of study. Based on this and students’ preparation during the summer months, students will present their insights and (if applicable) their research ideas in the second block (in September, in person in Berlin).

Upon successful completion of the course, students will:

Acquire knowledge of past and current issues addressed in gender, diversity, and inclusion (GDI) studies from varying research paradigms;
Develop an understanding of how GDI research can address societal changes, developments, and challenges;
Be familiar with the latest evidence-based knowledge on how individuals, teams/groups, structure/context, and organizational policies/practices influence individual inclusion-exclusion experiences and behaviors in organizations;
Advance their reflective and critical thinking skills in analyzing the role of organizational practices for GDI at the workplace;

Date:

June 12-13, 2023, 10am – 5pm: online (Zoom)
September 25-26, 2023, 10am – 5pm: Berlin (Harnack-Haus, Berlin-Dahlem, Ihnestr. 16-20)

Location:

Online / Berlin

Course Language:

German or English (depending on participants)

Lecturer:

Univ.-Prof. Dr. Renate Ortlieb (University of Graz)

https://personalpolitik.uni-graz.at/en/team/renate-ortlieb-head-of-department/

Dr. Lena Knappert (Vrije Universiteit, VU, Amsterdam)

https://research.vu.nl/en/persons/lena-j-knappert

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Participation fee:

Non-member: 610,00 Euro
VHB-member: 490,00 Euro

Registration Deadline: 14. Mai 2023

VHB ProDok Kurs

Advanced Topics in Asset Pricing and Capital Market Research

Starting from a solid theoretical foundation, this course provides students with an understanding of important empirical methods and their application in asset pricing. It covers both the classical approaches based on Fama and MacBeth (1973) and Black, Jensen and Scholes (1972) – which are still widely used in current research – and GMM-based estimation methods. Furthermore, it shows how machine learning approaches can be meaningfully incorporated into modern asset pricing.

The course intends to enable students to plan and carry out empirical research in asset pricing on their own and prepares for an empirical PhD thesis in this area of finance.

Date:

03. – 06. Juli 2023

Location:

MLP Campus
Alte Heerstraße 40
69168 Wiesloch

Language:

English

Lecturers:

Prof. Dr. Joachim Grammig, University of Tübingen

Prof. Dr. Erik Theissen, University of Mannheim

Dr. Jantje Sönksen, University of Tübingen

Registration:

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 4. Juni 2023

VHB ProDok Kurs

Archival Tax Research

The objective of this course is to enhance your ability to critically evaluate and conduct empirical tax accounting research. This course is also intended to expand your understanding of the interactions between income taxes, financial reporting, and corporate stakeholders, such as investors, analysts, auditors, media, and governmental regulators. In addition to introducing you to tax research that overlaps with research in financial and managerial accounting, corporate finance, and economics, this course should also help you develop:

An appreciation for the role of theory in applied work.
An understanding of research designs commonly used in accounting and finance.
The skills necessary to design and conduct empirical research.
Skills to identify research projects with potential for publication in premier journals.

To achieve these objectives we will read and discuss seminal and recent archival tax research.

Date:

June 19-22, 2023

Location:

Teerhof 58, 28199 Bremen

Course Language:

English

Lecturer:

Professor Sonja Rego, PhD, Kelley School of Business, Indiana University

Webpage: https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=SOREGO

Google Scholar Profile: https://scholar.google.com/citations?user=sNVUL64AAAAJ&hl=en

Professor Rego is the KPMG Professor of Accounting at Indiana University. Her research examines how taxes affect decisions by managers, investors, and other corporate stakeholders. She has published articles in The Accounting Review, Journal of Accounting and Economics, Journal of Accounting Research, Contemporary Accounting Research, Review of Accounting Studies, the Journal of the American Taxation Association, and the Journal of Law and Economics. She has served as Editor at The Accounting Review (2017-2020), the Journal of the American Taxation Association (2020-2023), and Accounting Horizons (2015-2018). Prior to joining Indiana University in 2011, Professor Rego was an Associate Professor at the University of Iowa (1999-2011). She earned her PhD from the University of Michigan in 1999. She worked as Tax Staff at Arthur Anderson LLP (1993-1995) and as a Corporate Income Tax Auditor for the New York State Department of Tax & Finance (1991-1993).

Registration:

Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.

Registration Deadline: May 21, 2023

VHB ProDok Kurs

Choice-Based Optimization

Summary and study goals

Demand is an important quantity in many optimization problems such as revenue management and supply chain management. Demand usually depends on “supply” (price and availability of products, f. e.), which in turn is decided on in the optimization model. Hence, demand is endogenous to the optimization problem. Choice-based optimization (CBO) merges discrete choice models with math programs. Discrete choice models (DCM) have been applied by both practitioners and researchers for more than four decades in various fields. DCM describe the choice probabilities of individuals selecting an alternative from a set of available alternatives. CBO determines (i) the availability of the alternatives and/or (ii) the attributes of the alternatives, i.e., the decision variables determine the availability of alternatives and/or the shape of the attributes. We present CBO applications to location planning, supply chain management, assortment and revenue management.

Course Content

Students will learn how to develop and use predictive models (discrete choice models) in the software R and how to introduce such models in mathematical models for decision-making (i.e., mixed integer programs) to consider demand as an auxiliary variable. The models will be implemented in a modeling environment (GAMS). Case studies will be used for practicing purposes.

Date of Event

10. – 13. Juli 2023

Location

SlowDown Travemünde
Priwallpromenade 20
23570 Lübeck-Travemünde

Instructors

Prof. Dr. habil. Knut Haase

Universität Hamburg

www.bwl.uni-hamburg.de/vw/personen/prof-knut-haase

Univ.-Prof. Dr. habil. Sven Müller
RWTH Aachen University
https://www.business-school.rwth-aachen.de/dozierende/prof-dr-sven-mueller/

Registration

Click for information on fees, payment and registration,
or email us: prodok@vhbonline.org.

Registration Deadline: 7. Mai 2023

VHB ProDok Kurs

Meta-Analysis for Management Research

Abstract and Learning Objectives

In all disciplines within management research, numerous relationships (effects of some X on a specific Y) have been studied multiple times, and summarizing the existing empirical findings may result in an important scientific contribution. For example, one could determine the overall effect of a particular marketing instrument (price, advertising, etc.) on sales and whether the effect depends on market characteristics, study design, or other moderators. Meta-analysis encompasses a broad set of methods to conduct a systematic, quantitative review of the literature in order to derive empirical generalizations. As such, conducting a meta-analysis is an excellent project for a PhD student or other (junior) researcher having to review the literature on a particular topic.

This workshop will deal with methods for conducting a meta-analysis. The purpose is to train the participants to conduct and publish a high-quality scientific meta-analysis within the broad field of management research. The seminar will cover the entire meta-analysis research process, from problem formulation, literature search, coding of the effects, analysis, to reporting and publishing the findings.

The emphasis is on knowledge and skills needed to conduct a meta-analysis, not only on the statistical details. All steps of the meta-analysis process (including the statistical analyses) will be demonstrated and practiced in assignments during the workshop. In addition, all topics will be illustrated by means of actual meta-analysis examples. Participants will be informed about relevant literature (textbooks and journal articles) and software supporting meta-analysis projects. In particular, most analyses will be demonstrated using R; in particular the package metafor.

Date:

June 26-29, 2023

Location:

Teerhof58
Gästehaus der Universität
28199 Bremen

Directions: https://www.teerhof58.de/en/#c2081

Language:

English

Instructor:

Prof. Dr. Tammo H.A. Bijmolt, University of Groningen

Registration:

Click for information on fees, payment and registration.
or email us: prodok@vhbonline.org.

Registration Deadline:

May 28, 2023

PhD Course SOEP on Campus – HSU Hamburg

SOEP On Campus

Course Outline:

This workshop offers a short hands-on introduction to the data of the Socio-economic panel study. Participants will be introduced to the content of the study, its data-structure, sample selection and weighting strategy and they will be provided with an overview over the study documentation. The entire process from identifying and finding variables containing specific information in the dataset to the creation of the final dataset for analysis and first empirical investigations will be discussed. (Participants who already have access to the data via their home-institutions will be able to practice hands-on.) All hands-on problems will be exercised jointly as well. This practical part of the workshop requires familiarity with methods of empirical analysis and advanced programming skills in STATA. An overview of the required STATA skills can be found here (PDF, 274.09 KB)

Instructor:

Dr. Sandra Bohmann, DIW (Deutsche Institut für Wirtschaftsforschung), Berlin

Dates:

The course takes place on the campus of Helmut-Schmidt-University, Hamburg.

20. April 2023

12:30 – 15:00 Inhalte und Struktur des SOEP
15:00 – 15:15 Pause
15:15 – 16:15 Datenstruktur und Aufbereitungshilfen
16:15 – 16:30 Pause
16:30 – 18:00 Hands On I: Aufbereiten eines Längschnittdatensatzes

21. April 2023

09:30 – 11:00 Ziehungsdesign und Gewichtung
11:00 – 12:30: Hands-On II: Gewichtung
12:30 – 13:30: Mittagspause
13:30 – 14:30: Individuum in Kontext
14:30 – 15:00: Pause
15:00 – 17:00: Hands-On III: Multi-Actor Designs

Registration:

If you want to register for the course, please send an email to meisterc@hsu-hh.de

The maximum number of participants is 26.

ReMaT – research management training for early-career researchers

ReMaT is an intensive, interactive workshop, providing an introduction to a number of key topics relating to research management including project management, grant acquisition, and science and technology related entrepreneurship. ReMaT is especially tailored to meet the needs of early-stage researchers especially from the 2nd year of PhD studies onwards, but is also suitable for others involved in research, or in directing research. ReMaT delivers hands-on practical training in an intensive, yet effective workshop form over two days. There is a strong emphasis on European networking in the way the workshop is delivered: we encourage participation from many different countries and disciplines.
Target group:
Early-stage researchers, e.g. PhD candidates or postdocs

More information and registration

Good Supervision – HRA workshops for experienced researchers

Dear all,

I would like to draw your attention to the summer workshops of the Hamburg-Research-Academy on the topic of “Good Supervision”. These workshops are aimed at postdocs, junior research group leaders and W1 professors with supervision responsibilities.

The offers are in English and can be accessed at the following link
https://www.hra-hamburg.de/en/betreuende.html

In particular, I would like to draw the attention to the intensive workshop on “Good Supervision”. The idea behind the workshop is that the participants, after completing it ideally also be active as multipliers for the topic at the University, thus establishing peer groups or low-threshold exchange opportunities for supervisors, which are then further supported by the Hamburg-Research-Academy.

Attendance at all workshops is free for individuals from HRA member universities.

Best,
M. Gürth
Research Officer
Helmut Schmidt University / University of the Federal Armed Forces Hamburg
Holstenhofweg 85
22043 Hamburg
E-Mail: maximiliane.guerth@hsu-hh.de
Phone: +49 (40) 6541-3463

Max Planck Institute: Research Fellowship on Blackness and Racialisation in Europe

The Max Planck Institute for the Study of Religious and Ethnic Diversity is dedicated to the multidisciplinary study of diversity in historical and modern societies, especially concerning ethnic, religious, political, and legal processes and dynamics. This work includes basic empirical research to advance theoretical concepts.

The Minerva Fast Track Research Group Migration, Identity and Blackness in Europe, situated at the Department of Socio-Cultural Diversity, is inviting applications for the position of

Research Fellow [Postdoctoral] (m/f/d)
(full-time for two years with a starting date of 1 June 2023 or earlier)

The newly established research group takes an interdisciplinary approach to studying Blackness, racialization, and identity formation and transformation processes in the context of migration. The group explores questions such as: how are migrants’ identities (trans)formed in the context of migration? How do migrants communicate their own identities, and how do others communicate about migrants? And what can we learn if we look at racialization and migration as interconnected processes? In answering these questions, the group combines qualitative research methods (e.g., interviews and ethnographic observations) with computational methods (e.g., computational text analysis). The group is committed to doing non-exploitative research and engaging in participatory research practices. Our main focus is on African migrants in Europe, particularly Germany.

The successful research fellow is expected to (1) contribute to the group’s research projects, carrying out research on the multiple dimensions of Blackness and Africanness and the identifications of African migrants in Germany at the group or/and societal level, (2) be open to work with community-based organizations and initiatives (in Germany), and (3) play an active role in the organization of international seminars and the publication of research in key academic venues, as well as for wider audiences.

Your Profile

Applicants should have a strong interest in studying the interconnections between identity, communication, migration and racialization, focusing on the European context. Applicants must hold a PhD in sociology, psychology, anthropology, linguistics, data science, or similar. Applicants expecting a PhD must have submitted their thesis by 24th February 2023.

Very good spoken and written English and some basic knowledge of German are required. Very good spoken and written German is an advantage. The working language at the institute is English and regular presence at the Institute is required.

Our Offer

The contract will be for a full-time position and for a period of two years ending 30 June 2025. 1-year extensions are also possible, contingent upon confirmation of funds. Salary is based on the German collective agreement for civil servants (TVöD Bund), level E 13.

The Max Planck Society is mainly funded by the German Federal and State Governments (see www.mpg.de). Max Planck Institutes provide outstanding facilities, academic resources and intellectual environments to support independent research. Max Planck Institutes are not tied to universities. There are no teaching obligations for staff, but teaching and other forms of cooperation with universities are possible.

The Max Planck Society wishes to increase the participation of women across the sciences. Applications from women are, therefore, particularly welcome, as are applications from people of diverse gender or sexual orientations. Following its commitment to equal opportunities employment policies, the Max Planck Society especially encourages applications from persons with a disability. Persons of any nationality can apply.

Applications must be emailed to application_minerva@mmg.mpg.de no later than Sunday, 26th February 2023. Applications should be submitted in a single combined PDF file and include the following:

a cover letter describing the applicant’s research interests and their alignment to the group’s goals, and relevant research experience,
a CV without a photo, including a list of publications,
a short writing sample (no more than 500 words) such as the abstract of a first-author publication or abstract of PhD thesis, and
the names and contact details of two referees who we may contact.

Interviews are planned for early to mid-March, mainly in person at the Max Planck Institute for the Study of Religious and Ethnic Diversity in Göttingen. Remote interviews may be arranged for candidates residing outside of Germany.

Informal queries may be directed to Dr Johanna Lukate (lukate (@) mmg.mpg.de). For information on the institute, please consult www.mmg.mpg.de.

MAX-PLANCK-INSTITUT ZUR ERFORSCHUNG MULTIRELIGIÖSER UND MULTIETHNISCHER GESELLSCHAFTEN,HERMANN-FÖGE-WEG 11, D-37073 GÖTTINGEN, GERMANY