VHB ProDok Kurs

Ethnographic Research

The course is designed for doctorate students in business administration who want to learn about and conduct ethnographic research. The aim of the course is to provide students with methodological foundations and advanced knowledge on ethnographic research in business studies. After attending this course, participants should be able to

  • understand the methodological foundations of ethnographic research
  • differentiate between different approaches to ethnography and be able to assess their strengths and weaknesses
  • plan an ethnographic research design as well as be prepared for methodological challenges in their field research
  • understand ways of analyzing ethnographic data and judge ethnographic research according to quality criteria



September 12 – 15, 2022



Harnack-Haus Berlin

Course Language:



Prof. Dr. Jana Costas,
Europa-Universität Viadrina Frankfurt (Oder)

Prof. Damian O’Doherty

Copenhagen Business School


Click for information on fees, payment and registration,

or email us: prodok@vhbonline.org.


Registration Deadline: August 14, 2022