Call for Papers
2nd International Symposium on Partial Least Path Modeling – The Conference for PLS Users
16.-19.6.2015, Universidad de Seville (Spain)
Chairs: Jörg Henseler, University of Twente (Niederlande), Christian Ringle, Hamburg University of Technology; José Luis Roldán & Gabriel Cepeda Carrión, University of Seville
The conference will cover best-practice application of PLS path modeling in various disciplines, as well as methodological advances. In particular, PLS path modeling applications in Marketing, International Business, Strategic Management, Information Systems, Accounting, Human Resource Management, Organizational Behavior, Service Management, Operations Management, Innovation Management, Educational Research, Psychology, and Environmental Research are welcome. Some of the emerging advances of PLS will include goodness-of-fit measures for PLS, robust segmentation methods, factor vs. component-based modeling, consistent PLS, and the use of PLS path modeling for predictive vs. explanatory research.
Deadline for submission of Regular Papers: 26.1.2015