First Call – IACCM 2010
9th IACCM Annual Conference and Doctoral Seminar of the International Association of Cross-Cultural Competence and Management
22-25 June, 2010
University of Central Lancashire (UCLAN), Preston, UK
Organizer: Institute of International Business, Lancashire
Business School, UCLAN
There is an ongoing debate about the relevance of business and management education to the world of practice and indeed wider society. Specialists in cross-cultural management education and research cannot distance themselves from this debate and especially at a time when there are calls for more a more cooperative and less recklessly competitive approaches to world business. We therefore invite scholarly contributions from cross-cultural specialists to tackle the increasingly problematical issue of relevance as it affects and will affect their discipline.