Institution: Technische Universität Hamburg Harburg (TUHH)
Studiengang:
Dozent/in: Prof. Dr. Christian Ringle & Prof. Dr. Jörg Henseler
Termin(e): 5. bis 8.11.2014
Lehrveranstaltungsart: Seminar
Raum: tba.
Semester-Wochen-Stunden:
Unterrichtssprache: Englisch
Zielgruppe:
This seminar is designed for practicing business professionals and for full-time faculty and students who are engaged in, or interested in, current techniques to perform Structural Equation Modeling (SEM) using PLS Path Modeling. To receive the scientist discount, a participant must currently be a faculty member or a student at a college or university. Knowledge about uni- and bivariate analysis is recommendable. A basic knowledge of SEM techniques is helpful, but not required.

Beschreibung:
This four-day seminar introduces participants to the state-of-the-art of PLS path modeling. The first two days of the seminar provide a profound introduction to PLS path modeling. Participants will learn how to apply PLS path modeling by means of the SmartPLS software. The instructors will make use of several SmartPLS examples and exercises. The third and the fourth day of the seminar cover extensions to PLS path modeling, such as mediating effects, moderating effects (interaction effects), multigroup analysis (including measurement invariance testing), nonlinear effect, second-order constructs, or detection of unobserved heterogeneity by means of FIMIX-PLS. Participants will learn how to apply these extensions to PLS path modeling by means of the SmartPLS software.

Weitere Informationen & Anmeldung unter http://november2014.pls-school.com/ Ein Rabattcode ist auf Rückfrage bei den Dozenten verfügbar.