Questionnaire Design

Institution: see Organisers & Supporters

Programme of study: International Research Workshop

Lecturer: Tanja Kunz & Anke Metzler (Darmstadt University of Technology)

Date: Tuesday, 29/09/15 (14:30 – 18:00) – Wednesday, 30/09/15 (09:00 – 18:00)

Max. number of participants: 20

Credit Points: 5 CP for participating in the whole IRWS

Language of instruction: English


The course aims to provide an overview of the theoretical basics and empirical evidence related to questionnaire design. The cognitive process of survey responding, challenges of designing effective survey questions including aspects of proper question wording and optimal response formats, as well as pretest techniques for evaluating survey questions will be discussed. Special focus is on attitudinal and behavioral questions.

The course combines lectures with practical exercises. At the end of the course, participants will have comprehensive knowledge of the various aspects involved in designing and evaluating questionnaires.

Previous knowledge: Basic knowledge in quantitative social research methods

Recommended literature and pre-readings:

  • Dillman, D. A., Smith, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Hoboken, NJ: Wiley.
  • Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The Psychology of Survey Response. Cambridge University Press.

You have to register for the 9th International Research Workshop to participate in this course.