Category Archives: VHB

VHB ProDok Kurs “Marketing Strategy Performance: Theory, Models, and Empirical Applications”

Marketing Strategy Performance: Theory, Models and Empirical Applications

Date: 05.-08.07.2021

Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this development and produced numerous articles that relate marketing decisions with the creation of market-based assets (e.g. customer satisfaction), product-market performance (e.g., market share), accounting performance (e.g., return on assets), and financial-market performance (e.g., stock returns). The course aims at providing an overview of this literature, both from a conceptual/model-based perspective and from an empirical point of view. After having attended the course, students should be able to:

  • Understand central concepts of marketing strategy performance research and be able to establish links between these concepts;
  • Understand the basics of market response modeling and recognize the relevance of model specification for the validity of empirical estimation results;
  • Understand, categorize, and criticize high-quality (“A+”) articles within the research field;
  • Know key data analysis methods within the research field including their scope of application as well as their limitations and conduct first own analyses using standard software (R);
  • Develop relevant and interesting research questions with a potential for a high-quality publication.




Prof. Dr. Marc Fischer (Universität zu Köln)
Dr. Alexander Edeling (Universität zu Köln)
Prof. Dr. Simone Wies (Goethe Universität Frankfurt am Main)

Click for information on fees, payment and registration,

or email us:

As this course is offered as an digital course, the participation fee is reduced by 160 Euro.

Registration Deadline: June 6th, 2021

VHB ProDok Kurs Simulation Modelling für Business Research

Simulation Modelling for Business Research


March, 1.-11., 2021

face to face time: March, 1., 4., 8., 11.:


Business research increasingly considers wicked problems and complex dynamic systems. Analytical models of such problems and systems quickly become untraceable and unsolvable. Given increasing computational power, simulation models provide an alternative tool. They can fuel studies tracing the long-term evolution of systems and comparing the outcomes of alternative scenarios. However, successfully applying simulation modelling for business research requires expertise on applicable simulation paradigms, approaches to model validation and the analysis of stochastic results.



Course Language:



Prof. Dr. Catherine Cleophas, Christian-Albrechts-Universität zu Kiel


Click for information on fees, payment and registration,

or email us:

Registration Deadline: 7. Februar 2021

VHB ProDok Kurs Stochastic Models

 Stochastic Models


Online-Course: 15.3.2021 – 1.4.2021

The course will be offered in electronic form. Participants get screencasts and exercises to study the different topics themselves. Additionally, virtual meetings are organized during the course to discuss the different topics and to support the participants.


Many real life system are subject to uncertainty and should therefore be modelled with stochastic models. In this course we focus on the theory and the application of three different classes of stochastic models:  Discrete Time Markov Chains,  Continuous Time Markov Chains, and Markov Decision Processes. The students should gain knowledge about these models such that they are able to construct these models and apply them to solve real life problems. For illustration we use among others models of inventory systems, manufacturing systems, maintenance systems and queuing systems. We show how formulas for performance measures can be derived and how they can be computed. Further, the students learn numerical methods to obtain solutions. Additionally, we discuss methods to  derive structural results and to obtain optimal policies.



Face to Face time:

The course starts with an introductory session on 15.3.2021 10.00-11.00

Regular virtual meetings take place at the following dates and times
17.3.2021, 16.00-18.00
19.3.2021 16.00-18.00
22.3.2021 16.00-18.00
24.3.2021 16.00-18.00
26.3.2021 16.00-18.00
29.3.2021 16.00-18.00

During the last meeting each student has to give a short presentation 1.4.2021, 10.00-18.00


Prof. Dr. Gudrun P Kiesmüller, TUM Campus Heilbronn, TU München


Click for information on fees, payment and registration,

or email us:

Bitte beachten Sie, dass sich die Teilnahmegebühr für alle digitalen Kurse um 160 € reduziert und sich somit auf 410 € für VHB-Mitglieder bzw. 530 € für Externe beläuft.

Registration Deadline: February 14, 2021

VHB-ProDok Kurs Theoretical Perspectives On Corporate Social Responsibility (CSR)

Theoretical Perspectives on Corporate Social Responsibility (CSR)

Datum: 22.03. – 25.03.2021

Inhalt und Ziele:

Inhalt des 4-tägigen Workshops sind die Diskussion und das Entwickeln eines gemeinsamen Verständnisses über grundlegende theoretische Ansätze in der CSR-Forschung. Dies soll helfen, den Teilnehmern nicht nur ein fundiertes Verständnis der Forschung zu vermitteln, sondern auch, den State-of-the-Art der Literatur und aufkommende „hot topics“ mit relevanten Forschungsfragen zu verknüpfen. Der Workshop beinhaltet thematische Diskussionen zu verschiedenen Themenfeldern sowie themenübergreifende Inputs durch die Workshopleiter/in z.B. zum Publikationsprozess in der CSR Forschung, Karriereplanung, sowie Einbeziehung von Praktikern in die Forschung.

Der ProDok-Kurs CSR wendet sich in erster Linie an NachwuchswissenschaftlerInnen der Betriebswirtschaftslehre, die in ihrer Forschung einen Schwerpunkt auf die Bereiche CSR, unternehmerische Nachhaltigkeit sowie das grundlegende Verhältnis von Wirtschaft und Gesellschaft setzen.


22. bis 25. März 2021





Um einen Überblick über die Höhe der Teilnahmegebühr zu erhalten und um sich anzumelden, nutzen Sie bitte diesen Link: Anmeldung

Interessierte können sich per Email an anmelden.

Anmeldefrist: 21. Februar 2021

VHB ProDok Kurs Design Science

Design Science

Date: 22.02. – 05.03.2021

Abstract and Learning Objectives

Design Science Research (DSR) is a promising research paradigm that intends to generate knowledge on the design of innovative solutions to real-world problems. As such, DSR is specifically useful in contributing to the solution of societally and practically relevant challenges. At the same time, matured methodological foundations are available today, specifically supporting publishing DSR research both at conferences and top-tier journals.

This course gives an introduction to Design Science Research (DSR). It focuses on planning and conducting design science research on Ph.D. level. It is intended to provide state-of-the art methodological competences for all Ph.D. students in business whose research is not solely descriptive/explanatory, but also comprises components where artefacts are purposefully designed and evaluated.

While Design Science Research is very common in Information Systems research, purposeful artefact design and evaluation are found in many other business research fields like, e.g., General Management, Operations Management/Management Science, Accounting/Controlling, Business Education, or Marketing. Although Design Science is often conducted implicitly, the methodological discourse in the Information Systems has led to a high level of reflection and to the availability of a large number of reference publications and cases, so that examples and cases will often originate from this domain. It should however be noted that Design Science as a paradigm is applicable and is used in nearly all fields of business research. As a consequence, this class is not only part of the Information Systems ProDok curriculum, but intentionally being positioned as cross-domain class.

The goal of the course is to provide Ph.D. students with insights and capabilities that enable them to plan and conduct independent Design Science research. To achieve this goal, students will engage in a number of activities in preparation and during this four-day course, including preparatory readings, lectures, presentations, project work, and in-class discussions. The course format offers an interactive learning experience and the unique opportunity to obtain individualized feedback from leading IS researchers as well as develop preliminary research designs for their own Ph.D. projects.


22.2. bis 05.03.2021
face to face time: Tue, Thu, Mo, Wed, Fr


offline and online




Prof. Dr. Jan vom Brocke
University of Liechtenstein


Click for information on fees, payment and registration.
or email us:

As this course is offered as an digital course, the participation fee is reduced by 160 Euro.

Registration Deadline: January 24, 2021

VHB ProDok Kurs zu Qualitativen Methoden

Qualitative Research Methods

Date: 8. – 11. March 2021

This course is designed for doctorate students in business administration who want to use qualitative methods in their research. The basic goal of this course is to provide participants with the methodological foundations and advanced knowledge in qualitative research in business. After attending the course, participants should be able to

  • understand the philosophical and methodological foundations of qualitative research and to classify, differentiate and choose different qualitative research methods;
  • assess goals and purposes, as well as strengths and weaknesses of qualitative research;
  • understand and raise key questions for planning and preparing a qualitative research design, data collection and analysis;
  • identify, analyze and manage core issues during the planning, execution, analysis and writing of qualitative studies;
  • to differentiate rigourous from non-rigourous qualitative management research

Location: ONLINE

Course Language: German / English

Prof. Dr. Jana Costas,Europa-Universität Viadrina Frankfurt (Oder)
Prof. Dr. Markus Reihlen,Leuphana Universität Lüneburg

Anmeldung bis zum 07. Februar 2021 per E-Mail an

Nähere Informationen und Daten zur Auslastung hier.



VHB-Pro-Dok Online-Kurs: ETHNOGRAPHIC RESEARCH (01.-04.12.2020)

Vom 1. bis 4. Dezember 2020 führen Professorin Jana Costas (Europa-Universität Viadrina Frankfurt / Oder), Professor Damian O’Doherty (University of Manchester) und Professor Dan Kärreman (Copenhagen Business School) erstmals einen Kurs zum Thema „Ethnographic Research“ als Online-Kurs durch.

The course is designed for doctorate students in business administration who want to learn about and conduct ethnographic research. The aim of the course is to provide students with methodological foundations and advanced knowledge on ethnographic research in business studies. After attending this course, participants should be able to

  • understand the methodological foundations of ethnographic research
  • differentiate between different approaches to ethnography and be able to assess their strengths and weaknesses
  • plan an ethnographic research design as well as be prepared for methodological challenges in their field research
  • understand ways of analyzing ethnographic data and judge ethnographic research according to quality criteria

Interessierte können sich noch bis 1. November 2020 per Email an anmelden.

Informationen zu Anmeldung, Teilnahme und Zahlung finden Sie unter Bitte beachten Sie, dass sich die Teilnahmegebühr für einen digitalen Kurs um 160 Euro reduziert und sich somit auf 410 Euro für VHB-Mitglieder bzw. 530 für Externe beläuft.

Das vollständige Kursangebot finden Sie auf der Website

Für Rückfragen steht Ihnen die Projektkoordinatorin Kathrin Schöps ( von der Geschäftsstelle des VHB gerne zur Verfügung.

Digitaler Workshop des ZBW: „Reproduzierbare Forschung mit STATA“

Wirtschaftswissenschaftliche Journals und Forschungsförderer verlangen immer öfter, dass die Daten und Analysen von Forschungsprojekten veröffentlicht werden. Das soll der Überprüfbarkeit von Forschungsergebnissen dienen und die weitere Nutzung der Daten ermöglichen.

Deshalb bietet die “ZBW – Leibniz Informationszentrum Wirtschaft” in Kooperation mit dem VHB ProCareer den Workshop digitalGute Wissenschaftliche Praxis und Reproduzierbare Forschung mit STATA“ an.

Im Workshop digital wird gezeigt, wie Analysecodes und Daten reproduzierbar und entsprechend den Richtlinien renommierter Journals aufbereitet werden. Zudem erhalten die Teilnehmenden ein Überblick über die Anforderungen der wichtigsten Drittmittelgeber, Fachzeitschriften und Fachgesellschaften in der BWL .

Der Workshop der ZBW findet in der Kooperation mit dem VHB statt und richtet sich daher vorrangig an Promovierende der Betriebswirtschaftslehre, die am Anfang ihrer Dissertation stehen, sowie Master-Studierende, die empirisch mit quantitativen Daten arbeiten.

Aufgrund der Corona-Pandemie findet der bisherige Workshop digital via ZOOM statt. Dies hat leider zur Folge, dass die praktischen Anteile entfallen werden. Es ermöglicht aber auch denjenigen die Teilnahme, die bisher kaum Erfahrungen mit Stata und/oder vor allem Erfahrungen mit anderer Statistiksoftware haben.

Teilnehmende sollten deshalb Kenntnisse von Statistik/Ökonometrie und erste Erfahrungen mit einer Statistiksoftware haben.

Die Teilnehmerzahl ist auf 30 Personen begrenzt, um allen Teilnehmenden ausreichend Möglichkeit für Fragen und zur Diskussion der Themen zu ermöglichen.

Die Teilnahme ist kostenlos.

Die Anmeldung erfolgt über die Webseite der ZBW:


ZBW – Leibniz-Informationszentrum Wirtschaft
Düsternbrooker Weg 120
24105 Kiel

T: +49 431 8814-635
F: +49 431 8814-520

VHB-Pro-Dok: Meta-Analysis (25-28 August 2020)

Abstract and Learning Objectives

Meta-analyses have become increasingly popular in many fields of the social sciences incl. business and management research. The results of meta-analyses attract substantial interest by both scholars and practitioners, as indicated by high citation numbers and widespread dissemination of meta-analytic findings in the media.

By summarizing results drawn from a set of studies concerning a specific topic and by discovering and explaining consistencies and inconsistencies of those results, meta-analysis is an essential step in the process of knowledge accumulation, theory building and theory testing in science, linking past research with future scientific endeavors.

The course targets researchers who are interested in understanding, conducting, and publishing meta-analytic research. Participants of this course will learn how to conduct and publish a high-quality meta-analysis in the area of management and business research. To this aim, the course follows a step-by-step procedure that covers the entire meta-analysis research process, including problem formulation and definition of a research question for a meta-analysis, literature search, study and effects coding, data preparation and analysis, and reporting and publishing. Participants will further learn how to evaluate meta-analyses in the business and management literature and to follow the respective methodological discussion about meta-analyses in their field.

Date: August 25-28, 2020


Language: English

Lecturer: Prof. Dr. Martin Eisend, European University Viadrina

Registration: Click for information on fees, payment and registration, or email us:

As this course is offered as an digital course, the participation fee is reduced by 160 Euro.

Registration Deadline: July 21, 2020

Further information

Content retrieved from:

— ACHTUNG: kurze Anmeldefrist — VHB Pro-Dok-Kurs: QUALITATIVE RESEARCH METHODS in Hamburg

Vom 22. bis 25. September 2020 findet der jedes Jahr sehr erfolgreiche VHB-ProDok Kurs „Qualitative Research Methods: Processes and Methods of Qualitative and Mixed Method Research” in Hamburg statt. Durchgeführt wird der Kurs von Professor Thomas Wrona (Technische Universität Hamburg) und Professor Philipp Mayring (Alpen-Adria-Universität Klagenfurt).

Grundlegendes Ziel dieses Kurses ist es, den Teilnehmenden Kenntnisse über den Prozess und die Methoden qualitativer Forschungsdesigns zu vermitteln und die Eignung solcher Designs für konkrete Problemstellungen der Teilnehmer zu diskutieren (Werkstatt-Prinzip).

  • Grundlagen und spezifische Merkmale qualitativer Forschung
  • die Indikation qualitativer Forschung und die Rolle der Wissenschaftstheorie
  • der qualitative Forschungsprozess und der Einfluss von Theorien
  • die Erhebung qualitativer Daten
  • die Auswertung qualitativer Daten: Grounded Theory, Ethnografie, Qualitatives Experiment, Qualitative Heuristik, Diskursanalyse, Sequenzanalyse, Qualitative Inhaltsanalyse
  • Gütekriterien und Geltungsbegründung qualitativer Befunde
  • Methodenintegrative Designs (Mixed Methods)

Interessierte können sich noch bis 29. Juni 2020 per Email an anmelden.

Im Moment ist angedacht, den Kurs wie geplant durchzuführen.

Aufgrund der aktuellen Situation informieren wir Sie, dass Sie im Falle einer Terminverschiebung die Möglichkeit haben, Ihre Anmeldung kostenfrei und ohne Erhebung einer Bearbeitungsgebühr schriftlich zu stornieren. Die Kursgebühr wird jeweils erst dann fällig, wenn über Kursformat und Durchführung gesicherte Informationen vorliegen.

Informationen zur Anmeldung finden Sie hier.

Weitere Informationen zum VHB ProDok-Angebot finden Sie unter

Für Rückfragen steht Ihnen die Projektkoordinatorin Kathrin Schöps von der Geschäftsstelle des VHB gerne zur Verfügung.