VHB ProDok: Behavioral Decision Making in Business Research (September 27-30, 2016)

Institution: VHB ProDok

Lecturer: Prof. Dr. Christian D. Schade (Humboldt-Universität zu Berlin)

Date: 27. bis 30. September 2016 in Berlin

Place: Harnack-Haus, Berlin, Ihne-Str. 16-20, 14195 Berlin, www.harnackhaus-berlin.mpg.de

Registration: Please send your registration by Email to doktorandenprogramm@vhbonline.org

Part of business research is moving away from the assumption of homo economicus and rational decision making. Consequently, decision making of consumers, investors, managers, entrepreneurs etc. is now often modelled differently than it has been only few years ago. Whereas applying approaches of normative decision theory has been the standard and still is in some fields, many researchers are now taking into account replicable and systematic features of actual behavior that are underlying the models of behavioral decision and game theory.

After this course, participants will understand this shift in paradigm, know the basic approaches of behavioral decision and game theory, will be able to understand research papers in those fields, and will be able to develop research ideas in their fields of interest, based on behavioral approaches.

Further information